IDLE

Identity print Strategy Web

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IDLE was an event produced to celebrate the launch of Nokia Lumia smartphone with an emphasis on art show, musical performance, and non-invasive branding. We have created the concept, the brand (IDLE) and produced an event with international musicians and artists, which was documented on a Nokia Lumia phone in a visual form.
The event was held in a secret Brooklyn warehouse, where we set up an art installation and hosted musical performances. Patrons who bought the tickets online received a phone number with a location message, a puzzle piece of the artwork by the featured artists, and a cassette tape with the mix made by the participating musicians.